What are "white label" drinks & beverages?
White Label is simply a term for taking an already produced product and making it your own.
White labelling a product gives our customers the opportunity to enter the market with their own branded products with a far faster turnaround, lower capital investment and smaller minimum orders.
In its simplest format it would mean simply taking a product that we already produce to our own recipe, and applying your own branding to the bottle. It can go considerably further though, through to changing the bottle & closure design, minor product tweaks to a recipe etc.
Our white label products include:
Lemonade, Dandelion & Burdock, Ginger Beer, Elderflower Presse, Virgin Mojito, Blackberry Lemonade, and Rhubarb & Custard.
We also have access to a large range of 'off the shelf' products through our supply chain.
White label products can be offered label-free or labelled with your own branding in 275ml crown cap, 330ml screw cap and 750ml screw cap from stock bottles. Other sizes and designs are available on request.
The majority of white label customers come from those surrounding the food and drink industry. We have working with high street chains, restaurants, cafes and suppliers of products and services to those industries.
George’s Lemonade – “a good and proper lemonade” – turned out to be a quality product, acidity and sweetness nicely balanced.
Read more: http://www.nottinghampost.com/Food-Sleuth-George-8217-s-Fish-Chip-Kitchen/story-25733838-detail/story.html#ixzz3MdJg8AuV